Avery, E.J., Lariscy, R.A., & Sohn, Y.J.
This research has been: Published
Title: "Public Information Officers’ and Journalists’ Perceived Barriers to Providing Excellent Health Information."
Source: Health Communication, 24, 327-336
Abstract: Given the increase in the volume of health and medical news, the expanding population of journalists committed to feeding the public’s voracious appetite for such information, and the important role of government public health organizations in producing and disseminating public health information, it is surprising that little research exists that explores the relationships among public health entities and health journalists. This research describes and analyzes similarities and differences in perceptions between journalists and information officers in public health agencies on a number of issues to reveal how PIOs and health journalists can work to build a local public health agenda free from the burden of unnecessary or inconsistent barriers. This study reports findings from a study with a three-stage pretest and 90 interviews with local and state public health information officers and the health journalists who cover public health beats across the US. Despite some agreement, results indicate wide disparities exist between these populations’ identification of what the barriers to high quality health care and information are and a generalized absence of a “shared vision.”
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